NRC asked me to create some portraits and animations for an ad campagne to attract more young and diverse readers. They wanted to focus on how this target demographic is surrounded by vague and fast information. Visualising how reading the newspaper could give you clarity on this.
Sadly this project got cancelled before completion but i had fun with these sketchy portraits and experimenting with the movements.
Some mock-ups of how the illustrations would work togheter with text.
Some of the chosen portraits for this project.
Some of the original sketches that I pitched for this project.